Lucas Gabriel 2025
Product Leader | Strategic Innovator | Bridging Ideas and Impact
Product Development Leader and Strategic Innovator with extensive experience delivering end-to-end physical and digital solutions. Skilled across development, sourcing, commercialisation, communications, marketing, and design. A hands-on operator and creative problem-solver across FMCG, government, and retail sectors.
A results-driven product and strategy professional with over 20 years of experience delivering end-to-end solutions across the physical and digital landscape. My expertise spans product development, communications, marketing, commercialisation, productisation, design, and production — bringing complex ideas to life as functional, scalable and viable outcomes.
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From building retail and FMCG products to leading platform adoption and digital engagement in government, I’ve worked across public and private sectors, driving innovation with a practical, user-focused mindset.
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I thrive at the intersection of creativity, data and technology, design thinking and customer journey to lead high-performing teams and create value. Whether launching a new product line, crafting a digital ecosystem, or managing stakeholder complexity, I help organisations navigate ambiguity, align vision with execution, and deliver results.
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With deep experience across FMCG, state government, NFPs, digital infrastructure and promotional product sectors, I bring both strategic oversight and hands-on capability — from global sourcing and lifecycle planning to brand strategy, packaging, and market delivery.​
• Business Focused • Analytical & Critical Thinking • Customer-centric • Leadership & Team Empowerment
• ​OEM / ODM Product Development • Lifecycle & Cost Management • Communications & Commercialisation
• Cross-Functional Collaboration • Digital & Physical Product Integration • Customer-Centric Thinking • Agile & Strategic Planning
• Sourcing, QA & Global Supply Chain • Creative Direction & Technical Knowledge
SKILLS & EXPERIENCE
23+
Years in Product & Creative Development:
Marketing, Communications, Business and Engagement
17
Years
Private industry
Experience:
Marketing,
Comms.,
Engagement & Development
14
Years
Leadership
Product, Creative Services, Business Development,
Consultation &
Direction
11
Years
Physical & Digital Product
Management, Design and Development
6
Years
Direct and Indirect study. Multi-disciplined
Comms, Marketing, Design, Business & Digital
5
Years
Remote work Contracts,
Freelance,
or
Overseas
Positions.
PRODUCTISATION &
COMMECALISATION
Results-driven leader with years of experience transforming concepts into commercially successful products and services. Expertise in leveraging market insights, strategic partnerships and innovation to accelerate growth and deliver scalable solutions while navigating complex environments on time and within budget.
The approach integrates adaptive leadership, stakeholder alignment, maximizing value and market impact with a focus on sustainable growth to turn vision into reality.
COMMUNICATIONS &
ENGAGEMENT
A strategic communicator and engagement specialist, delivering high-impact marketing strategies that resonate across diverse audiences. Deep expertise in driving change initiatives, stakeholder engagement and crafting narratives that build trust and drive action, creating inclusive, adaptive and solution-oriented environments.
PRODUCT & PROJECT
MANAGEMENT
An array of technical knowledge and abilities is derived from various disciplines. Confident in delivering viable, impressive, client-centric, cost-effective, strategic projects.
Experienced in managing multi-disciplined teams and internal and external stakeholders with a supportive and detailed approach.
MARKETING &
ADVERTISING
Qualified Communications Designer in Marketing, Advertising, and Creative Management. Experienced in the direction of various platforms and media, organised and insightful with the ability to interpret data and formulate accurate solutions.
PRODUCTION &
MANUFACTURE
Media, Digital and Physical FMCG background, including associated development. Solid range of skills to take any project from concept and development to manufacturing and delivery with a broad technical understanding to ensure efficiency, quality and cost.
CREATIVE SERVICES
MANAGEMENT
Create compelling visual communications and products that come to life. Experienced in Product development, Marketing and Advertising from various industries and media. Specialist experience in the FMCG, Licenced, Toys, Games, Packaging and Digital sectors.
PROJECT INSIGHT
Diverse experience working with famous brands and licenses on various projects
Business and Product Management, Development, Branding and Marketing
• Creative Services and Direction • Leadership, Technical and Hands-on Expertise
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FOLIO
For a complete view of folio and case studies please log in or contact me.
Password required: Please get in touch with me for a password or refer to my cover letter on a recent application.
* Given the sensitive nature of various programs and projects and the competitive landscape, previous employers request that
my primary body of work is presented in a format inaccessible to the general public, search engines, or industry competitors.
CONTACT
Contact me
Inquiries
If you’re seeking a dynamic leader or are inspired by the insights shared in my blog—I’d love to hear from you. Whether it’s a potential collaboration, an employment opportunity or a conversation about turning your vision into reality, I’m here to connect.
To access my password-protected folio or to start a conversation, please use the contact form or email me directly at lucas@lucasgabrielgraphics.com.
Let’s transform ideas into innovation together.
