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Strategic Innovator and Leader, Connector of Ideas and Creativity.

Expertise in managing physical and digital products, with a focus on engagement, communications, marketing, commercialisation, productisation, design and production. A hands-on leader with extensive experience navigating and delivering impactful outcomes across physical and digital landscapes.

A results-driven leader with over 23 years of expertise in bridging the physical and digital worlds to deliver impactful solutions. My career has spanned marketing, product design and business development, where I have consistently transformed ideas into innovative products and services for national and international markets.

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As a strategic innovator, I thrive at the intersection of creativity, data and technology, leveraging modern techniques like Agile methodologies and design thinking to drive organisational success. My passion lies in empowering teams, building customer-centric cultures, and delivering solutions that enhance value and exceed expectations.

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With experience across industries including FMCG, NFP, State Government, and private enterprises, I bring a unique ability to align strategic vision with operational execution. I am committed to creating scalable systems, streamlining processes and leading teams to achieve business objectives through data-driven insights and advanced lifecycle management.

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Let's collaborate to redefine what's possible, turning challenges into opportunities and delivering meaningful outcomes for stakeholders.

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• Leadership      • Technical knowledge    • Business Focused   • Relationship and Network building   • Life-cycle management

• Negotiation     • Intuitive     • Analytical & Critical Thinking   • Emotional intelligence     • Responsible   • Customer-centric

• Strategic  • Agile Techniques    • Good Communication    • Result/Goal-orientated      • Constantly learning

BLOG

SKILLS & EXPERIENCE

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23+

Years in Product & Creative Development:
Marketing, Communications, Business and Engagement

17

Years
 
Private industry 
Experience:

Marketing, 
Comms
., 
Engagement & Development

14

Years
 
Leadership
Product, Creative Services, Business Development, 
Consultation &

Direction

11

Years
 
Physical & Digital  Product
Management,  Design and Development 

 

6

Years
 
Direct and Indirect study. Multi-disciplined 
Comms, Marketing, Design, Business & Digital

5

Years
 
Remote work Contracts,
Freelance,
or
Overseas 

Positions.
Business Team
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PRODUCTISATION &
COMMECALISATION

Results-driven leader with years of experience transforming concepts into commercially successful products and services. Expertise in leveraging market insights, strategic partnerships and innovation to accelerate growth and deliver scalable solutions while navigating complex environments on time and within budget.
The approach integrates adaptive leadership, stakeholder alignment, maximizing value and market impact with a focus on sustainable growth to turn vision into reality.

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COMMUNICATIONS &
ENGAGEMENT

A strategic communicator and engagement specialist, delivering high-impact marketing strategies that resonate across diverse audiences. Deep expertise in driving change initiatives, stakeholder engagement and crafting narratives that build trust and drive action, creating inclusive, adaptive and solution-oriented environments.

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PRODUCT & PROJECT
MANAGEMENT

An array of technical knowledge and abilities is derived from various disciplines. Confident in delivering viable, impressive, client-centric, cost-effective, strategic projects.

Experienced in managing multi-disciplined teams and internal and external stakeholders with a supportive and detailed approach.

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MARKETING &
ADVERTISING

Qualified Communications Designer in Marketing, Advertising, and Creative Management. Experienced in the direction of various platforms and media, organised and insightful with the ability to interpret data and formulate accurate solutions.

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Logo Designer at Work
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PRODUCTION &
MANUFACTURE

Media, Digital and Physical FMCG background, including associated development. Solid range of skills to take any project from concept and development to manufacturing and delivery with a broad technical understanding to ensure efficiency, quality and cost. 

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CREATIVE SERVICES
MANAGEMENT

Create compelling visual communications and products that come to life. Experienced in Product development, Marketing and Advertising from various industries and media. Specialist experience in the FMCG, Licenced, Toys, Games, Packaging and Digital sectors.

PROJECT INSIGHT

Diverse experience working with famous brands and licenses on various projects
Business and Product Management, Development, Branding and Marketing
• Creative Services and Direction • Leadership, Technical and Hands-on Expertise

FOLIO 

For a complete view of folio and case studies please log in or contact me.

Password required: Please get in touch with me for a password or refer to my cover letter on a recent application.

 

 

 



* Given the sensitive nature of various programs and projects and the competitive landscape, previous employers request that
my primary body of work is presented in a format inaccessible to the general public, search engines, or industry competitors.

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CONTACT

Contact me

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Inquiries

If you’re seeking a dynamic leader or are inspired by the insights shared in my blog—I’d love to hear from you. Whether it’s a potential collaboration, an executive opportunity or a conversation about turning your vision into reality, I’m here to connect.


To access my password-protected folio or to start a conversation, please use the contact form or email me directly at lucas@lucasgabrielgraphics.com.
Let’s transform ideas into innovation together.

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Lucas Gabriel FOLIO and BLOG ©2017–2025 by Lucas Gabriel

All work displayed represents projects developed in part or whole by Lucas Gabriel at a senior, management, or higher level. Many projects were created during employment with various organisations and may not be owned by him. All content and images are for display on this site only and are not for sale. Unauthorised use is prohibited. Copyright remains with the respective owners. Users wishing to copy, share, or reproduce any materials must seek appropriate permissions.

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