Bridging Ideas and Impact
Project and Product Leader with extensive experience in delivering comprehensive physical and digital solutions. Skilled in development, sourcing, commercialisation, communications, marketing, and design.
I'm a senior product and project leader with 20+ years of experience spanning digital programs, FMCG, government, and creative industries. My career bridges strategy, design, and delivery — from bringing retail products to market across 40+ countries to leading adoption and engagement for $50M+ government digital platforms.
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I specialise in productisation, commercialisation, and stakeholder engagement. My focus is on making complex ideas clear, aligning teams, and delivering outcomes people can trust and use. Whether shaping strategy, enabling adoption, or scaling delivery, I bring a practical, hands-on approach that balances user needs with organisational goals.
• Digital and physical product development with lifecycle and cost management
• Agile project delivery and strategic planning across cross-functional teams
• Customer-centric design, UX, and commercialisation • Global sourcing, QA, and supply chain oversight
• Leadership, team empowerment, and business-focused decision making
SKILLS & EXPERIENCE
24+
delivering products, programs, and platforms across physical and digital sectors
14
Years
in leadership roles spanning product, creative services, business development, and consulting
17
Years
private sector experience in marketing, communications, product development, and project delivery
7
Years
in government, NFP, and international engagements
11
Years
managing physical and digital products end-to-end — from design to adoption
6
Years
of formal and continuous study across marketing, design, business, project management, and digital innovation
PRODUCT & PROGRAM
LEADERSHIP
Led digital and physical product initiatives worth $300M+ across government, FMCG, and retail. Directed complete lifecycle management for 1,000+ SKUs and scaled adoption of critical digital platforms across 20+ agencies. Skilled in agile and hybrid delivery, portfolio management, and embedding processes that reduce cost and increase uptake.
ENGAGEMENT &
COMMUNICATIONS
Specialist in stakeholder engagement, change communications, and adoption frameworks. Delivered onboarding and training programs that cut cycle times by 25% and increased customer adoption by 38%—trusted advisor across government and industry, known for simplifying complex digital concepts into actionable value.
STRATEGY & GROWTH
Proven track record in commercialisation, pricing models, and identifying new market opportunities. Reduced costs by up to 35% through supply chain efficiencies and generated $27M+ in new revenue streams by aligning products to customer demand. Experienced in using customer feedback, market trends, and data to shape strategy and drive sustainable growth.
CREATIVE &
DESIGN THINKING
Qualified communications designer with 17 years of creative leadership. Directed product development and marketing campaigns across print, digital, and broadcast; managed global packaging strategies; and introduced sustainable packaging solutions, saving $400K annually—strong record of turning creative insights into commercial outcomes.
Digital & Government
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Designed and executed adoption strategies for large-scale digital infrastructure programs ($50M+ scope).
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Increased engagement across 20+ agencies by 38% through clear user pathways and customer-focused design.
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Cut onboarding and training time by 25% by improving UX, workflows, and documentation.
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Created pricing models, roadmaps, and commercial frameworks to support platform growth.
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Simplified complex technical and spatial concepts into clear narratives for diverse stakeholders.
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Delivered showcases, forums, and communication channels to support ongoing customer engagement.
FMCG & Creative
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Launched 1,000+ FMCG SKUs: high complexity toys (mechanical, electronic, chemical), games, gifting, apparel and promotional categories.
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Directed portfolios generating $270M+ in global retail value.
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Negotiated supplier efficiencies across Asia, cutting unit costs by up to 35%.
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Reduced time-to-market by 18% through workflow optimisation and creative leadership.
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Introduced sustainable packaging solutions, saving $400K annually.
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Integrated smart features (AR/IoT) into products, generating $3M+ in new revenue streams.
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Delivered e-commerce campaigns achieving 150% ROI and customer engagement uplift of 42%.
WHAT PEOPLE SAY
Lucas is a hardworking and thoughtful professional whose creativity and drive for continuous improvement made a real impact on our team and our customers.
His depth of prior experience from different industries was invaluable in the complex government setting, as Lucas’ considerations helped navigate and keep informed the complex web of stakeholders.
He consistently brought a strategic, customer-focused perspective to our work, creating clear marketing and engagement roadmaps, pricing models, and commercial strategies
PROJECT INSIGHT
Proven track record delivering impact across global brands and licensed products.
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Product and program management from concept to launch
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Commercialisation, market positioning, and growth strategies
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Brand development and marketing execution at a national and international scale
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Creative direction with technical and hands-on expertise
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Leadership of cross-functional teams in design, delivery, and engagement
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CONTACT
Contact me
I'd love to hear from you. Whether you're exploring a collaboration, looking for a product and project leader, or just want to connect, let's start the conversation.
